Privacy Policy

Effective Date: March 23, 2026
Last Updated: August 14, 2026

PeakFlow Plumbing & Heating ("we," "us," or "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

This policy complies with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

1. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when you:

Fill out a quote request or contact form on our website
Call our business phone number at (825) 773-1297
Send us an email at rrafferty@peakflowyyc.ca
Leave a review or provide feedback through our review system
Communicate with us through our live chat feature
Schedule or receive plumbing and heating services

This information may include your name, phone number, email address, property address, details about your plumbing or heating needs, and payment information.

Information Collected Automatically

When you visit our website, we may automatically collect certain information including:

IP address and approximate geographic location
Browser type, version, and operating system
Device type (desktop, tablet, mobile)
Referring URLs and pages visited on our site
Dates, times, and duration of your visits
Interactions with our website (clicks, scrolls, form interactions)

2. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your quote requests, inquiries, and service needs
To provide, schedule, and deliver our plumbing and heating services
To communicate with you about scheduling, estimates, invoices, and service updates
To send follow-up communications related to services you have requested or received
To request feedback and reviews about our services
To improve our website, services, and customer experience
To monitor and analyze website usage and trends
To detect, prevent, and address technical issues or fraudulent activity
To comply with legal obligations and enforce our terms

3. Consent

By using our website, submitting a form, contacting us by phone or email, or engaging our services, you consent to the collection, use, and disclosure of your personal information as described in this policy. You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions. Withdrawal of consent may limit our ability to provide certain services to you.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

Essential cookies: Required for the website to function properly, including form submissions and navigation
Analytics cookies: Help us understand how visitors use our website through Google Analytics, including page views, session duration, and traffic sources
Functionality cookies: Remember your preferences and settings to provide a personalized experience
Advertising and conversion measurement: When you arrive from a Google Ads advertisement, the link you clicked includes a Google click identifier (gclid). We store that identifier for the duration of your browsing session and attach it to any quote request you submit, so we can understand which advertisements lead to genuine enquiries. It is an advertising identifier and does not contain your name or contact details.

You can control cookies through your browser settings. Disabling cookies may affect certain website functionality, including form submissions and chat features. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

5. Third-Party Services

We use the following third-party services that may collect, process, or store your information:

GoHighLevel (GHL): Our customer relationship management platform that processes form submissions, manages communications, provides live chat functionality, and handles business phone calls. GoHighLevel stores contact information and communication records on secure servers.
Google Analytics: Provides website traffic analytics and usage data. Google Analytics uses cookies to collect anonymous usage information. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.
Google Maps: Displays our service area on the website. Google Maps may collect location data and is subject to Google's Privacy Policy.
Google Ads and conversion measurement: We advertise on Google. When you submit a quote request, we send Google a conversion measurement signal so we can tell which advertisements produce enquiries. As part of this, the email address and phone number you enter are converted into an irreversible cryptographic hash in your own browser before anything is sent, and Google receives only that hashed form, never the plain text. Google uses it solely to match the conversion to an advertisement click. We also record the Google click identifier described in Section 4 against your enquiry in our customer records. This information is used for advertising measurement only. It is not sold, and it is not used to build a profile of you for any other purpose. Google's handling of this data is governed by Google's Privacy Policy.
Google Tag Manager: Manages the measurement tags described above. Google Tag Manager does not itself collect personal information.
Cloudflare: Provides website hosting, content delivery, and security services. Cloudflare may process certain technical data as described in their privacy policy.

Each third-party service has its own privacy policy governing how they handle your data. We encourage you to review their policies.

6. Disclosure of Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may disclose your information in the following circumstances:

To our service providers and technology partners (listed above) who assist us in operating our business, subject to confidentiality obligations
To Google, in hashed and irreversible form only, for the purpose of measuring which of our advertisements lead to enquiries, as described in Section 5
To comply with applicable laws, regulations, legal processes, or enforceable government requests
To enforce our Terms of Service and other agreements
To protect the rights, property, or safety of PeakFlow Plumbing & Heating, our customers, or the public
In connection with a merger, acquisition, or sale of all or a portion of our business, with notice to affected individuals

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected:

Quote requests and contact form submissions: Retained for up to 24 months from the date of submission, or longer if you become an active customer
Customer service records: Retained for up to 7 years following the completion of services, as required for warranty, insurance, and regulatory purposes
Website analytics data: Retained for up to 26 months through Google Analytics
Review and feedback data: Retained indefinitely unless you request deletion

You may request earlier deletion of your personal information by contacting us (see Section 10).

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure HTTPS encryption on all website pages
Access controls limiting who can view personal information
Regular review of our data collection, storage, and processing practices
Use of reputable third-party service providers with strong security practices

However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

9. Your Rights Under PIPEDA and PIPA

As a resident of Canada, you have the following rights regarding your personal information:

Right of Access: You may request access to the personal information we hold about you
Right of Correction: You may request correction of any inaccurate or incomplete personal information
Right to Withdraw Consent: You may withdraw your consent for the collection, use, or disclosure of your personal information, subject to legal or contractual limitations
Right to Deletion: You may request the deletion of your personal information, subject to our legal obligations and legitimate business needs
Right to Complain: You may file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, please contact us using the information in Section 10. We will respond to your request within 30 days.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:

PeakFlow Plumbing & Heating
Phone: (825) 773-1297
Email: rrafferty@peakflowyyc.ca
Calgary, Alberta, Canada

We take all privacy concerns seriously and will respond to your inquiry promptly.